Emami Fair & Handsome

The addressable market size for Fair and Handsome, which currently includes face cream and face wash in its portfolio, is Rs 759 crore

Home-grown FMCG major Emami is planning to expand its play in the fast-growing male grooming market with new brand identity 'Smart and Handsome', and is setting sights on Rs 1,000-crore revenue in the next 3-4 years, the company's Vice-Chairman Mohan Goenka said on Thursday. The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and GenZ, and has roped in Bollywood actor Kartik Aaryan as the new brand ambassador. The country's male grooming market is estimated at Rs 18,000 crore. Emami is planning to launch new products and several ranges under its 'Smart And Handsome' portfolio, making it a complete male grooming brand. According to Goenka, though the FMCG space is facing slow consumption growth, segments such as male grooming are on the fast lane, with men looking for products that address multiple concerns such as hydration, oil control, and overall skin health. Till now, Emami, with its over two-decade-old brand

The complaint mentioned that despite regular use of the fairness cream, as per the instructions on the packaging, it did not lead to fairer skin as advertised

FMCG major Emami Ltd on Thursday reported a 19 per cent year-on-year increase in its net profit for the second quarter ended September 2024 reaching Rs 213 crore, driven by improved margins and steady growth in both domestic and international markets. Revenue from operations during the quarter rose by 3 per cent to Rs 891 crore, with the domestic segment advancing by 2.6 per cent and international business growing 6 per cent, excluding a 12 per cent rise outside of Bangladesh, the company said in a statement. Gross margins for the quarter improved by 60 basis points to 70.7 per cent, reflecting strategic cost management. Earnings before interest, depreciation, tax, and amortisation (EBITDA) reached Rs 250 crore, up 7 per cent year-on-year, while EBITDA margins rose by 110 basis points to 28.1 per cent. The company during the quarter raised its stake in Helios Lifestyle, the maker of The Man Company brand, from 50.4 per cent to 98.3 per cent, reinforcing its focus on expanding its ..

In August this year, Emami acquired 100 per cent ownership of men's grooming brand The Man Company

Emami and HUL have been embroiled in a legal battle over the use of the 'Glow & Handsome' mark for four years

Emami said it had trademark rights over the name and that it was consulting legal experts on the matter.

HUL argued that while around 30 per cent of the Fair and Lovely users were men, Emami's showing of the product as a fairness cream for women, resembling a Fair and Lovely tube, was unjust

Advertisement Standards Council of India (ASCI), the apex body to regulate advertisements to promote fair competition, has rejected Hindustan Unilever's (HUL) objection to the Emami campaign for its Fair & Handsome mens fairness brand variants. The complaints, filed by HUL against two fairness brand variants of Emami, had been rejected by the Independent Review Committee (IRC) of ASCI, an Emami spokesman told PTI. Campaigns for the two fairness variants -- Fair & Handsome Instant Fairness Facewash and Fair & Handsome 100 per cent Oil Clear Instant Fairness Facewash -- were contested by HUL on grounds of use of language and misleading the consumer among others, the spokesman said. When contacted, an HUL spokesman said, "Regret. We have no comments to offer." All aspects relating to the objections were personally reviewed by chairman of the IRC at a meeting attended by teams from Emami and HUL, the company said. Emami claimed that both the brand variants had ...