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Home-grown FMCG major Emami is planning to expand its play in the fast-growing male grooming market with new brand identity 'Smart and Handsome', and is setting sights on Rs 1,000-crore revenue in the next 3-4 years, the company's Vice-Chairman Mohan Goenka said on Thursday. The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and GenZ, and has roped in Bollywood actor Kartik Aaryan as the new brand ambassador. The country's male grooming market is estimated at Rs 18,000 crore. Emami is planning to launch new products and several ranges under its 'Smart And Handsome' portfolio, making it a complete male grooming brand. According to Goenka, though the FMCG space is facing slow consumption growth, segments such as male grooming are on the fast lane, with men looking for products that address multiple concerns such as hydration, oil control, and overall skin health. Till now, Emami, with its over two-decade-old brand
FMCG major Emami Ltd on Thursday reported a 19 per cent year-on-year increase in its net profit for the second quarter ended September 2024 reaching Rs 213 crore, driven by improved margins and steady growth in both domestic and international markets. Revenue from operations during the quarter rose by 3 per cent to Rs 891 crore, with the domestic segment advancing by 2.6 per cent and international business growing 6 per cent, excluding a 12 per cent rise outside of Bangladesh, the company said in a statement. Gross margins for the quarter improved by 60 basis points to 70.7 per cent, reflecting strategic cost management. Earnings before interest, depreciation, tax, and amortisation (EBITDA) reached Rs 250 crore, up 7 per cent year-on-year, while EBITDA margins rose by 110 basis points to 28.1 per cent. The company during the quarter raised its stake in Helios Lifestyle, the maker of The Man Company brand, from 50.4 per cent to 98.3 per cent, reinforcing its focus on expanding its ..
Home-grown FMCG firm Emami's 45 per cent top-line in FY24 came from acquired brands, and non-seasonal brands contributed 56 per cent of its revenue, according to the latest annual report of the company. Now Emami is graduating from being a seasonal and rural-focused company to a "perennial and universal" organisation and has been positioning itself by taking a consumer-centric approach, said Vice Chairman and Managing Director Harsha V Agarwal. "This is evident in the fact that pain management, Fair and Handsome, Kesh King, and strategic investments generate non-seasonal revenues; the proportion of revenues derived from non-seasonal brands is a high 56 per cent today from 51 per cent in FY2019-20," said Agarwal, addressing shareholders. Besides, the proportion of revenues coming out of non-rural geographies has increased. "The company's effective positioning is consumer-centric (as opposed to product-centric), addressing challenges faced by consumers," he said. The emerging Emami
Homegrown FMCG major Emami Ltd on Thursday reported a 10.13 per cent rise in its profit after tax to Rs 150.6 crore for the June 2024 quarter, led by volume growth in the domestic market and expansion in margins. The company had posted a PAT of Rs 136.75 crore in the April-June quarter a year ago, according to a regulatory filing. Emami's revenue from operations was up 9.73 per cent to Rs 906.07 crore during the quarter under review. It was Rs 825.66 crore in the corresponding quarter a year ago. The company's total expenses were Rs 689.56 crore, up 8.4 per cent in the June quarter of FY24. Its total income, which includes other revenue, rose 9.9 per cent during the period under review to Rs 916.53 crore. "Domestic Business also grew by 10 per cent with a healthy volume growth of 8.7 per cent," Emami said in its earning statement. Modern trade, e-commerce and institutional channels continued to post strong growth, while general trade also rebounded to positive territory, it added
FMCG major Emami Ltd on Friday reported 11.88 per cent rise in consolidated profit after tax at Rs 260.65 crore for December quarter 2023-24, helped by improvement of margins due to reduced input costs. The company had logged a net profit of Rs 232.97 crore in October-December FY23, according to a regulatory filing from Emami. Revenue from operations was up 1.38 per cent to Rs 996.32 crore during the quarter under review as against Rs 982.72 crore in the corresponding quarter. Revenue was flat in the domestic business. However, non-winter products grew 5 per cent. The international business delivered a constant currency growth of 11 per cent, said the Kolkata-headquartered firm in its earning statement. On margins, Emami said due to reduced input costs, the company experienced a noteworthy enhancement in gross margins, reaching 68.8 per cent, reflecting a substantial expansion of 290 basis points during the quarter. In December quarter, EBITDA was Rs 315 crore, higher by 7 per cen
FMCG major Emami Ltd is looking to grow in the current financial year riding on the improving demands in the rural markets, a senior company official said on Friday. Speaking to PTI, Emami's CEO of Finance, Strategy and Business Development NH Bhansali said the company will focus on expanding its core business with brand extensions, and also look for acquisition opportunities. "There have been numerous challenges and volatile times for the sector, but now we are witnessing a gradual easing of inflationary pressure and a resurgence in GDP growth. Consequently, we anticipate favourable conditions ahead, especially for the FMCG sector," he said. "While the urban market has shown consistent growth, we are also seeing promising signs of recovery in rural demand after enduring significant difficulties. Therefore, we expect a progressive improvement in rural demand in the foreseeable future. Furthermore, a normal monsoon will provide the necessary impetus for the overall business," he ...
Kolkata-based FMCG major Emami Ltd on Saturday said it has acquired 19 per cent equity stake in direct-to-consumer (D2C) nutrition firm Tru Native F&B Pvt Ltd. Tru Native F&B markets nutrition products under the brand TruNativ, targetted at health and fitness enthusiasts. Emami did not reveal financial details of the deal. Commenting on the acquisition, Emami Ltd Director Harsha V Agarwal said, "With health and wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment. 'TruNativ' product offerings are very unique as they are based on real consumer habits and issues." He further said, "We are excited to enter this segment which is in line with our investment strategy and look forward to add meaningful value to the brand." Tru Native Founder Pranav Malhotra said as the consumers adopt a preventive approach in the aftermath of the pandemic, there has been a significant uptick in demand of protein, fibre, vitamins along with healthy food