Eros Now

The OTT platform, along with its parent's theatrical arm, has invested $1 billion in content creation over the last five years

Over $75 million in commitments have been already received, while the rest will be tied-up before the execution of the merger

The company has been partnering with digital players to tackle global rivals

Airtel has already announced such offers for its fibre broadband

The Eros Now library spanning decades of movie content in Hindi and regional languages will be available within the Jio ecosystem