Fairness Creams

The complaint mentioned that despite regular use of the fairness cream, as per the instructions on the packaging, it did not lead to fairer skin as advertised

The Ministry of Health has issued a notice on February 3 for stakeholders' comments on a draft Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, Choubey said

Estimated at Rs 5,000 crore in size and used by both men and women in India, the fairness category for years has been criticised for promoting gender discrimination

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity

Brands need to start reshaping consumer opinion

L'Oreal's products include Garnier Skin Naturals White Complete Multi Action Fairness Cream

On Friday, a company spokesperson said the group had acknowledged legitimate concerns about the terms used to describe skin even-ing products.

The Rs 2,000-crore brand, which enjoys a 40 per cent share of the fairness market, pegged at Rs 5,000 crore, will now have a new identity.

Hindustan Unilevers (HUL) will drop the word 'Fair from it's flagship beauty brand 'Fair and Lovely.'

From Indigo introducing 'Flexifare', Jio eyeing more share in B2C space, Vedanta moving closer to delisting, here are the top news on Friday morning

Word 'fair' being dropped; name change to happen in next few months

Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in doing that?

The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands