Fashion App

Fashion-tech platform LehLah on Wednesday announced Bollywood actor and fashion icon Athiya Shetty as new brand ambassador. In a statement, it said a first video campaign featuring Athiya has been launched. LehLah app's tailored technology empowers consumers to directly shop tagged products from the creator's content with a single click. This eliminates the need for manually searching for links across multiple accounts and platforms, streamlining the shopping experience effortlessly. Commenting on the campaign launch, Ashna Ruia, founder of LehLah, said, "We are excited to launch our first-ever brand campaign featuring Athiya Shetty, who embraces and celebrates fashion to its fullest. Our campaign embodies LehLah's commitment to transforming the online shopping experience for consumers. Through our offerings, we aim to seamlessly connect with our audience, bridging the gap between authentic creator recommendations and effortless shopping, creating a smooth journey from discovery to

Partnership will offer international brands in apparel, accessories, and footwear

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Nykaa has already expanded to 15 cities, not states. Ergo fulfilment costs are already down. Distance from warehouse to customer has therefore, shrunk

Meesho said sellers & buyers from tier 2-3 cities and rural India are finding value in the platform's ease of operations and technologies customised as per their unique needs

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Brands like ASOS, Dior, Klothed, and H&M are implementing technologies at their best