Festive Sales

Nordstrom's addition of sought-after brands, along with its focus on digital growth and expanding stores of its off-price brand Rack, has boosted sales ahead of a potentially mixed holiday season

Demand from non-metro consumers, coupled with increased interest in luxury brands, drove festive season sales

Demand failed to pick up in the early part of the festival season because of widespread rain in several parts of the country besides the overall consumption slowdown

The appliance & consumer electronics industry expects around 30 per cent growth in the festive season sales this year after a double-digit booster from online sale events of leading etailers Flipkart and Amazon and an expected final thrust from offline channels during Dhanteras week. This festive season, premiumisation is the flavour, where consumers are willing to pay extra for features such as energy efficiency, higher capacity and larger size and even showing interest in the high-end AI & IOT Technology-driven products, industry leaders said. Companies such as LG Electronics, Panasonic, Sony, Godrej Appliances and Haier started festive sales with a good kick start from the Onam festival and expect to continue the momentum till the remaining week of the nearly 45-day festive period, which concludes after Diwali. To make the premium range as large screen TV panels above 51' screen size, higher load capacity washing machines and French door refrigerators (with two side-by-side

India's festive season, which stretches from Onam to Diwali and includes Navratri, Durga Puja, and Dussehra, is the country's largest consumption period, contributing to 20-30% of annual sales

The festive season - which begins on August 19 with Raksha Bandhan through to Christmas and the New Year - is likely to see a boost in consumer spending, leading to a surge in temporary hires

Leading home appliance and consumer electronics makers witnessed pickup in sales in the wedding season, mostly on demand for entry-level mass products from non-metro cities of the hinterland. The industry, which concluded the festive sales with a growth of 15-20 per cent mainly driven by premium products, got a further boost during the wedding season. In November, after getting some initial responses, companies including LG, Godrej Appliances, and Panasonic extended their festive offers along with financing schemes on products ranging from washing machines, refrigerators, TVs, micro ovens to small kitchen appliances. Consumer Electronics and Appliances Manufacturers Association (CEAMA) President Sunil Vachani said the ongoing wedding season is anticipated to boost the demand for mass and entry-level segments of the industry. Many companies experienced a positive trend in November, thanks to the festive spirit of Diwali and the ongoing wedding season, he said. A survey by industry

Bumper discounts on products, screenings of the match and 'dhol nagadas' have been planned by traders and RWAs in Delhi as they are buzzing with excitement for an India win in the cricket world cup finals. India will play the final of the ODI World Cup against Australia on Sunday. Across markets in Delhi, shop owners do not expect much business on the day are cricket fans are expected to watch the match in their homes. "Most markets in Delhi on Sunday will be closed and there will be a holiday-like atmosphere in the market. Shop owners in other areas will put up LED screens so that people can enjoy the match together. We hardly expect any business that day," Brijesh Goyal, chairman of Chamber of Trade and Industry told PTI. Traders in markets such as Khan Market, Lajpat Nagar, Sarojini Nagar, Greater Kailash, Karol Bagh, Rohini, and Pitampura among other areas have arranged LED screens for passersby to enjoy the match, Goyal said. At some places, the rent for LED screens and ...

Driven by consumer demand, automobile companies sold 1.14 million vehicles, averaging nearly 13,000 units daily

More than 50% of the total festive sales have come through online platforms, against 45% in 2022

E-commerce major Amazon India on Tuesday said its 2023 festive sale is the best in its 13 years of operations in the country fuelled by a strong demand, a company official said. Online sales by the e-commerce industry during this festive season are expected to witness 18-20 per cent growth to reach Rs 90,000 crore, according to market research firm Redseer Strategy Consultants. The first four days of this year's festive season sales by e-tailers showed a 16 per cent year-on-year growth, reaching a gross merchandise value (GMV) of Rs 29,000 crore. The government-backed Open Network for Digital Commerce (ONDC) has also reached a new high in respect of retail orders, mostly for food, beverages and groceries during this festive season, reports said. "This is the best year festival sale in every parameter," Amazon director (consumer electronics, personal computing, and large appliances) Nishant Sardana said. Amazon did not find any slowdown in rural buying indicating a revival in dem

Nearly seven out of 10 Direct-to-Customer (D2C) merchants selling products online expect a whopping two to four times jump in sales this festive season, according to a survey. About 53 per cent of merchants surveyed anticipate apparel and ethnic wear to top the sales charts, followed by beauty and wellness, electronics and gadgets, and home decor, the survey of hundreds of D2C merchants like Snitch, Fourth Dimension Club, Boult Audio, Superkicks, Italian Colony, and Badmaash conducted by checkout network and buy-now-pay-later app Simpl stated. To complement the pent-up demand and cater to the high number of orders, a number of merchants are investing in increasing their manufacturing and warehousing capacities. Snitch co-founder and Chief Marketing Officer Chetan Siyal said, We are anticipating a 4X increase in demand this festive season as we are offering a wide selection of apparel options to lakhs of our customers. To ensure that we are well-prepared to meet this heightened deman

The survey, conducted among 5,000 kirana owners across the country, showed that 22 per cent of kirana owners in India are feeling "extremely optimistic" about business prospects this festive season

Deloitte India on Wednesday said it expects GDP growth in the current fiscal to be in the range of 6.5-6.8 per cent primarily due to upcoming festive spending as well as higher government expenditure before the national elections mid-next year. In its India economic outlook report, released earlier this month, Deloitte said India will need at least 6.5 per cent growth every fiscal to become the world's third largest economy by 2027, with its Gross Domestic Product (GDP) crossing USD 5 trillion. The country needs 8-9 per cent economic growth to become a developed country by 2047, it added. The Indian economy grew 7.8 per cent in the June quarter, higher than the 7.2 per cent in the year-ago period. "In light of the Q1 GDP growth, we have revised our growth estimate for this year to reflect it. We expect GDP to grow in the range of 6.5-6.8 per cent primarily due to festive spending in the coming months followed by higher government spending before the upcoming national elections ...

With 1.2 billion customer visits, categories such as home and kitchen, fashion as well as beauty and personal care garnered more than 72 orders per second

Consumer sentiments in the festive season are in the "right direction" and Nikon India will record 35-37 per cent of its FY24 sales during this period and the wedding season that follows, Managing Director Sajjan Kumar said on Wednesday. The festivals are followed by the wedding season, which would further catalyse camera sales, he said. "This wedding and festive season will contribute 35-37 per cent of our business (in FY24)," Kumar told PTI on the sidelines of a Nikon event here. Like appliances and consumer electronic products, camera sales also get high traction during the festive season, which starts from Onam in south India and continues through Ganesh Chaturthi, Durga Puja, and Diwali. "The kind of response we are getting and customer participation we have observed is certainly in the right direction. It is very very promising. "We as a brand are ready to offer many options like easy EMI, cashback, memory storage cards, additional battery or even a camera charger for the ..

Fast-moving consumer goods (FMCG), retail, and consumer electronics segments are expected to do well over the next few months

The festive season starts around August with Onam and Rakhshabandhan and concludes with Diwali in November

Amazon Great Freedom Festival Sale 2023 is here. The four-day sale will begin on August 4 and run through August 8

Nissan Motor India on Tuesday said its total wholesales increased by 45 per cent to 10,011 units in October as compared to the same month last year. The company had dispatched a total of 6,917 units in October 2021. Last month the automaker sold 3,061 units in the domestic market and also exported 6,950 units, Nissan Motor India said in a statement. The company had dispatched 3,913 and 3,004 units in the domestic and international markets, respectively, last October. "Festive season has strong momentum of increased number of deliveries, with customer preference for early delivery and ease of finance. Preference of customers was for SUVs specially amongst the first time and replacement buyers," Nissan Motor India Managing Director Rakesh Srivastava noted. The company is confident that demand will continue to rise with an improvement in economic growth, customer sentiment and with improvement in supply, he added.