Flipkart Big Billion Day Sale

Demand from non-metro consumers, coupled with increased interest in luxury brands, drove festive season sales

Non-metro cities dominated Flipkart's The Big Billion Day sale on Day 1, accounting for 60 per cent of orders placed while mobile phones, appliances and lifestyle products were the preferred choice for customers, the company said on Tuesday. Lifestyle products sellers on the marketplace saw a 10-fold growth in the number of orders placed compared to the pre-festive period, followed by Furniture (8-fold) and Electronics (7-fold) categories, Flipkart said in a statement. "Over 60 per cent of orders were placed from Tier 1, 2 and 3 cities," the statement citing sales data on October 7 said. The company recorded 9.1 crore customer visits on the first day of the sale that started on October 7. Flipkart started The Big Billion Day (TBBD) on October 8 with 24-hour early access to its VIP members, which are paid subscribers, and Plus category members, who shop from the platform at least four times in a year. Flipkart saw the highest number of shoppers from Bangalore, Delhi and Hyderabad,

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The e-commerce firm also said TBBD 2022 marked more than 100 per cent increase in crorepati sellers on the marketplace since the last edition

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Flipkart has created a webpage of the upcoming sale and has posted updates regarding the much anticipated deals and offers on products across categories

RedSeer says Flipkart emerged as the leader during festive sales with an impressive 64% market share. It competes with Amazon, Reliance's JioMart and Tata CLiQ in this space

In an email addressed to employees, Kalyan Krishnamurthy, CEO, Flipkart Group said the company has the potential to make a deep positive impact on the lives of everyone who engages with it

While the teams were working from home since March, the question on top of their minds was how they would pull off the BBD sale, if it were to happen virtually

More than 300,000 sellers, 60% from tier-2 and beyond, enabled shopping to customers in first three days of Flipkart's 'Big Billion Days' festive sale.

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The Confederation of All India Traders (CAIT) which represents 70 million traders termed the appeal in the Supreme Court against Amazon and Flipkart as 'logical'

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It has done this in preparation for the festive season and its flagship sale event Big Billion Days

The Flipkart Big Billion Days sale started on September 29 and will continue until October 4

Flipkart Big Billion Days 2019 sale began on September 29 and is open until October 4. The annual festival sale also gets new smartphones on exclusive basis

Amazon.in, in a statement on Tuesday, said it has created more than 90,000 seasonal employment opportunities. Similarly, Walmart-owned Flipkart has added over 50,000 direct jobs

In the run up to the company's biggest sale event of the year, Big Billion Days (BBD), CEO Krishnamurthy laid out plans in front of his employees