Restaurants body NRAI is also exploring legal routes and is likely to knock on the doors of the Competition Commission of India to address issues related to private labelling
Swiggy kickstarted partnership with a few restaurant partners such as Dana Choga Restaurants, Biryani by Kilo, Dosa Anna, Charcoal Eats, Urban Tandoor, and Foodies Cart, amongst others
The northward move in the Swiggy share price came after reports suggested that global brokerage Bernstein initiated coverage with 'Outperform' rating on the Swiggy stock, with a target price of Rs 635
The launch comes at a time when the food delivery apps in India are racing to deliver everything from biryani to hot beverages to customers' doorsteps in under 10-15 minutes