Generation Z

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Unlike Gen Z, who witnessed the transition from analogue to digital technology, Gen Beta will grow up in a highly technologically integrated world

Generation Alpha concludes in 2024, making way for Generation Beta as 2025 marks the start of this new era. Here's everything you need to know about this emerging generation

The study, based on responses from over 3,500 Gen Z professionals and 1,000 HR leaders, highlights how this tech-savvy generation is integrating GenAI into their daily workflows

The digitally-native, app-first Gen Z cohort is assuming the centre stage in India's consumer markets by scripting "big shifts" in consumption trends, including the rise of quick commerce delivery and direct-to-consumer brands, according to a report by Bernstein. Brands are seeking a deeper connection with this digitally-native, app-first generation that 'swipes up' for practically everything from social media to ride-hailing and food delivery. Indian Gen Zs' are the world's largest, the report said about the cohort born into a digital age, that shops, works and eats online. Gen Z is the generation born between 1996 and 2010. Indian Gen Zs make up 20 per cent of the world and about 27 per cent of India's population, it noted. Gen Zs have become the "Swipe Up" generation considering the amount of time they spend on social media. They swipe up for practically everything - social media, ride-hailing, and food delivery, according to Bernstein's report on 'India Internet'. Gen Zs are .

The survey identified an emerging generation of travel-focused, value-driven 'savvy explorers' in APEC who seek to maximise their travel dollars and unique travel experiences

These labels correspond to distinct generations, each defined by the historical period during which its members were born

For younger generations, financial goals like buying a house and saving for retirement can feel out of reach - so they are splurging on $2,500 Chanel bags and more

As compared to other countries, Gen Z in India also believe starting your own business is the best way to achieve wealth!

How new words are reshaping our understanding of the world around us

Once considered taboo, talking politics at the watercooler is now quite common, especially among Gen Z

The trend forced the ONS to scrap its usual data on employment and unemployment on Tuesday

GenZ users prefer to consume content on YouTube over linear TVs, with 50 per cent of them willing to give up TV over YouTube for a year

Nearly half of Gen Zs interviewed felt more concerned about the high cost of living followed by unemployment and climate change as they live from paycheck to paycheck, a survey has said. The high cost of living is top societal concern of Gen Zs, who say they live paycheck to paycheck and growing numbers are taking on side jobs to address financial concerns, according to Deloitte's 2023 Gen Z and Millennial Survey. About 46 per cent of Gen Zs and 37 per cent of Millennials have taken on either a part or full-time paying job in addition to their primary job, it said. This has postponed their big life decisions like buying a house or starting a family, and adopting behaviours that save money such as buying second-hand clothes or not driving a car, the survey added. Gen Zs are people who were born between the late 1990s and the early 2010s, while Millennial are those born in the 1980s or 1990s. The Deloitte Global 2023 'Gen Z and Millennial Survey' is based on responses of 22,856 ...

Most employees in India may not return to offices yet and are more inclined towards the remote and hybrid work model, shows PwC survey

According to the report, 21 per cent of Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9 per cent in 2016

As 2020 was dawning, the oldest members of the world's youngest generation were preparing to emerge into one of the strongest global job markets in decades

Despite having a great concern for the environment and animal welfare, Generation Z (people born between 1995 and 2015) are not ready to accept lab-grown meat alternative, say researchers

Why? By 2020, Gen Z is expected to account for 40 per cent of all customers.

A generation born post-2000, a cohort of over 470 million people, will increasingly define everything from products to politics of this country