Google Ads

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

A break-up order could come at a later stage if Google continues its anti-competitive practices, they said, pointing to a precedent setting case involving Microsoft two decades ago

Those advertising tools contributed to the more than 75 per cent of Google's $307.4 billion in revenue last year that came from advertising.

BJP emerges as largest advertiser so far in 2024

MakeMyTrip (MMT) claimed that its trademarks, "Makemytrip" and "MMT", were being used as keywords in Google Ads to display ads and links of its rival Booking.com

The company added that fact-checks in multiple Indian languages and formats, including videos, will be shared and amplified via partnering news publishers

Sean Downey, who oversees ad sales to big customers in the Americas, said at a department-wide meeting last week that Google plans to restructure its ad sales teams

The Delhi High Court has rejected a plea by Policybazaar, an aggregator of insurance products, seeking to restrain the use of key words identical to its trade marks on Google's AdWords Program by other entities. Justice Navin Chawla, while dealing with Policybazaar's plea against the alleged use of its trademark by Coverfox Insurance Broking Pvt Ltd and Acko General Insurance Ltd on the Adwords Program, said prima facie no case of infringement was made out. Plaintiff Policybazaar, in its lawsuits against Coverfox and Acko, claimed that the defendant companies were using key words identical to the Policybazaar marks like "Policy Bazaar", "PolicyBazaar" and "Policy Bazar" with the intent of diverting business from its website by causing confusion. The court, in its interim order, said the suits were based on the allegations of mere use of the registered trademarks of Policybazaar as key words by the defendants in the AdWords Program and the mere appearance of the websites of the ...

In 2021, the two companies earned Rs 23,212 crore through online ads. It rose to Rs 41,115 crore in 2021-22

Google has rolled out 'My Ad Center' to control the advertisement users see

Twitter claimed that less than 5 per cent of its accounts are fake, but global research agencies say it is at least 3x the quoted number

There are many apps that ask users' permission to access their microphone; however, in many cases, users are not made aware for what reason their phone microphone is being used

The move by the world's top seller of online ads by revenue follows similar pauses in Russia by Twitter Inc and Snap Inc.

Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit

Alphabet could be underinvesting in the sustainability of its prosperous main business while overinvesting in adventurous sidelines.

Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.

Aatmnirbhar Digital India Foundation (ADIF) said bidding of company-specific keywords such as "matrimony" or "Map My India" has resulted in competitors capitalising on the brand value of companies

The Justice Department's action against Google is set to be narrower than what some states and several career lawyers in the department had envisioned

The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy Armstrong

Alphabet shares were barely changed at $1,552, above their pre-pandemic high, after it said revenue fell 2% in the second quarter, less than analysts' estimate of a 4% decline