Groomed Men

Hair care brand Henkel, which launched a hair styling product for men on Monday, is eyeing to more than double its market share to around 30 per cent of the premium segment by 2025. The German company, known more for its detergents and was present here till 2012, when it licensed this business to Jyoti Labs, retaining only the haircare segment in the B2B or professional hair care and styling market, had in November 2022 re-entered the consumer segment of the hair care market. The professional styling market was around Rs 1,000 crore, while the overall hair care market was around Rs 5,000 crore in 2021, according to industry tracker Mintel. The market is expected to grow at 8 per cent CAGR (Compound Annual Growth Rate) between FY23 and FY28. Of the total market, around 45 per cent is premium. Kartik Kaushik, the country head of Henkel Consumer Brands India, wants to capture 30 per cent of this segment by the turn of FY25. Currently, it enjoys 12 per cent of the professional hair car

Menswear maestro and stylist Deepak S Chhabra has proved his mettle in crafting comfortable yet flawless stylish groom wear, ensuring that the men enjoy their day in comfort.

Ten years ago, men were metrosexual, but now I've lost track