GroupM

The decision was finalised at AAAI's annual general body meeting held in Mumbai

Sports commands appointment viewing at scale, making it a critical pillar for capturing a captive audience, especially in the realm of AVoD

Amin and Maps will continue to drive growth and transformation agenda for clients and internal stakeholders, says GroupM

The overall market size is expected to reach Rs 95,000 crore

The company has appointed Parthasarathy Mandayam as the chief executive of Mindshare South Asia

This would see emergence of 5 key brands-Mindshare, MediaCom, Essence, Motivator and Maxus-MEC

Ad expenditure is expected to grow at the rate of 10% this year versus 12% seen last year

Sam Balsara, who held majority stake in the agency, will become a minority partner

It will be acquiring a majority stake in MediaCom India