Horlicks

HUL has said that it has an 'indemnification right' to recover the demand raised by the Income Tax department

Hindustan Unilever (HUL), the highest market share holder in the nutrition category with Horlicks and Boost, has renamed its portfolio as Functional Nutrition Drinks

Rebranding offers clearer and more transparent representation of the product category, says company

HUL is currently present at the mass end in supplement and wellness space through Horlicks. OZiva & Wellbeing Nutrition acquisitions will help grow presence in the premium segment

To acquire majority stake in OZiva maker, 19.8% in Nutritionalab

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Thanks to in-home consumption and a focus on hygiene and health, HUL said these brands contributed significantly to growth within its essentials portfolio, which constitutes 80% of its business

"Distribution costs have significantly increased and there will be short-term pressure on margins," Sanjiv Mehta, chairman and managing director said.

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

The merger will also give HUL access to brands such as Horlicks and Boost, pitting the company against rivals such as Nestle India, another big player in the health and nutrition segment.

STEER which was founded in 1993 by Padmanabhan has 5 global offices and 10 satellite offices, serving over 39 countries. It employs over 500 engineers, scientists and technicians across the globe

Unilever trumped rival Nestle to emerge the sole bidder for the business, valued at $4 billion

Unilever has offered nearly $3 bn for about 70% of the division

Some analysts considered the $4 billion valuation high considering the Indian market for so-called health drinks

Despite headwinds, tying GSK's still-potent brand to Unilever's peerless local distribution network seems like the best way to secure the future of this business

GlaxoSmithKline beat a rival bid from Nestle, which was also bidding for the unit and looking to expand its portfolio in the powdered hot beverages category

Food and drug inspectors in Bihar had placed an immediate ban on sale of GSK's Horlicks in state

Malted milk drinks, which are as much as one-third sugar, have been breakfast staples of upwardly mobile families in India since soldiers brought GlaxoSmithKline's Horlicks back with them after WW1

Coca-Cola's interest in Horlicks comes just weeks after its acquisition of U.K. coffee chain Costa for 3.9 billion pounds, reflecting the company's strategy to diversify away from soft drinks