Indian Advertising Industry

Sinha wants to deploy AI to monitor errant advertising, and ensure that creativity and responsibility coexist

What probably sank the deal was the insistence by Punit Goenka, Zee's chief executive officer, that he should lead the post-merger entity

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Srinivasan K Swamy, executive chairman of R K Swamy Hansa Group, currently serves as the chairman of the Asian Federation of Advertising Associations

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Fine violators, do not jail them

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

The digital ad space is estimated to grow twice as fast as ad spending through television

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

The guidelines, notified by the consumer affairs ministry have come into force with immediate effect specify due diligence to be carried out while endorsing in advertisements

Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.