Internet Users In India

With 83% of users, OTT streaming tops Internet use in India: IAMAI-Kantar report

Invest India forecasts India's e-commerce to soar to $325 billion by 2030, fueled by 500 million shoppers and a robust, low-cost internet penetration

It shows 57% prefer accessing internet in Indian languages

The growth of the internet user base is decelerating, according to the report titled "Internet in India 2023" published by the Internet and Mobile Association of India (IAMAI) and Kantar

Communication and social media second and third most common reasons people use internet for

More than half of internet users in India are consuming news online, and close to half of them consider trust to be the key propeller for driving news consumption, a Kantar-Google report said on Thursday. The report found that interest in news consumption is higher (63 per cent or 238 million) in rural India compared to 37 per cent of internet users in urban centres. According to the report, 52 per cent or 379 million internet users in Indian languages access news online through various news apps/websites, social media posts, message forwards, YouTube etc. "48 per cent say online is more popular in peer circles over traditional TV channels," the report said. The report estimates that there are 729 million internet users in India. Kantar said that it conducted over 4,600 in-person interviews and 64 qualitative discussions across 16 cities to understand the news consumption habits of Indian language digital news consumers aged 15 and above in 14 states across 8 languages. Video is

56% of all new users will be from rural India by 2025, it says

Nokia study projects average data usage per user per month will grow over 136 per cent by 2027

Even as usage rises, internet reach and growth has stalled

The study revealed that female active internet users grew by a whopping 61% since 2019

The Standing Committee on Communications and Information Technology has recommended that the Union government should not shutdown the Internet services in every case.

The report suggests that even though the internet penetration in urban India is over two times than rural areas, the usership in rural areas has been growing at a faster rate on a year-on-year basis.

The digital adoption is fast increasing in rural India with a spurt in smartphone usage, as the total active internet population is likely to touch 900 million by 2025 from 622 million last year

Due to lack of trust, new merchants usually see 30% higher cart abandonments on the checkout page as compared to established merchants; Razorpay is aiming to change that

Reliance Jio led the chart grabbing 52.3 per cent of the overall market share, followed by Bharti Airtel (23.6 per cent share) in the quarter ended March 2020

People use the internet more when they are at home, for work, and for entertainment, leading to a fall in download speeds because of increased load.

Though TV viewership surged during lockdown, subscribers deleted channels from their package to cut costs

The data released by Nielsen and the Broadcast Audience Research Council (BARC) shows that internet usage has grown sharply in cities over the last one month, touching 54 per cent

Data usage has darted up 25-30 per cent since the lockdown began on March 25, the note said

Data consumption the past few days has gone up by 15-20% and consumption of high definition data requires 6-7 times higher bandwidth