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Kraft Heinz Company is planning to double its annual earning from India to Rs 3,500 crore in the next four years.It is betting highly on the Complan brand of malted beverage and considering entry into new categories, beside bringing new products into the country.Currently, Complan and Glucon D each account for Rs 700 crore of its total revenue, with Nycil accounting for another 20 per cent. Niladri Deb, managing director at Kraft Heinz Company India, said after repositioning Complan in the market with a new brand message and price corrections, the company was targeting Rs 1,600-1,700 crore annual revenue from this brand in the next four years. It would imply the brand being able to achieve a double-digit market share, from its current one of seven to eight per cent.Apart from the brand repositioning, the company is considering entry into the category of concentrated nutritional products, as well as extension of the Complan brand portfolio. Vikramjeet Singh, chief marketing officer, ...