Levi Strauss

Levi is in the midst of a turnaround strategy to operate mainly by offering tighter assortment that focuses on core denim clothing

As part of a wider water-saving effort, the San Francisco-based company, which invented blue jeans in 1873, has become an early pioneer of a method known drily as "contextual water targets"

Levi's, which invented the blue jean in 1873, is woven into America's history