Maggi

The repercussions continue to weigh on the Swiss company's revenue after shoppers switched to cheaper, better advertised or more innovative brands, eating into Nestle's market share

Brand consultants agree that Maggi has transcended its product category

Throughout his career with the Nestle group, Narayanan has held numerous international leadership roles, spanning markets - Thailand, Cambodia, Myanmar, Laos, Vietnam, Egypt and more

According to the latest data shared by consumer intelligence firm NielsenIQ, the size of the Korean noodles market has surged from ₹2 crore in 2021 to over ₹65 crore in 2023

Price points such as Rs 5 and Rs 10 are easier to remember and are perceived as being affordable by customers

The Swiss processed foods maker has significantly upped investments in its Indian subsidiary to expand its penetration in 'rurban' markets

While some brands have braved the challenges of time, a few have become distant memories of simpler days. Some have reinvented themselves. Here's a look at 15 brands we have grown up with

In the letter that has gone viral on social media, Kirti Dubey wrote that she had gone to a shop to buy Maggi but was sent back by the shopkeeper

Nestle India, which makes Maggi noodles, KitKat chocolate, sees 'early signs of softening' in sale of some commodities

The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?

The order was issued in a dispute filed by ITC alleging that Nestle India has used the expression 'Magical Masala' for its instant noodles brand Maggi in 2013.

As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands

Prices of Maggi products dearer by an average 3.1%, volume up by 9.6% YoY

During the year, Nestle India strengthened its distribution base, sales capabilities and execution skills to secure the leadership position in most categories

Brand Maggi has come out all guns blazing in the years since the ban

Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand

FSSAI CEO Pawan Agarwal said all the test reports on Maggi noodles, since its re-entry into the domestic market, had found it to be fit for consumption.

'The slightest concern gets out on social media, which builds up sentiments and beliefs very quickly,' said Nestle CEO Mark Schneider