Mahindra Electric

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025

Meanwhile, as the fight continues in the Delhi High Court, Mahindra said in a statement on Saturday, "We are hence taking the decision to brand our product the BE 6

IndiGo files a trademark suit against Mahindra Electric over the use of '6E' in its upcoming BE 6E electric car, citing brand dilution and potential consumer confusion

Mahindra & Mahindra has committed Rs 4,500 crore on the overall development, including the creation of production capacity, for the two new ground-up electric brands, a top company executive said on Wednesday. The Rs 4,500 crore investment is part of the Rs 16,000 crore capex the company has announced for the electric vehicle business between the FY22-27 cycle. The Mumbai-based auto major is creating production of capacity of 90,000 units per annum at its Chakan-based plant for the two ground-up 'Born Electric' models -- BE 6e and XEV 9e. "We have allocated Rs 4,500 crore investment for the two models. The investment would go into the overall development of the electric vehicles," Mahindra & Mahindra (M&M) Executive Director and CEO for auto and farm sectors Rajesh Jejurikar told reporters here. He noted that the production capacity at Chakan could be further scaled up to 1.2 lakh units per annum. The Mumbai-based auto major on Tuesday unveiled two models -- BE 6e and XEV .

Mahindra & Mahindra (M&M) has selected ABB's PixelPaint technology for its new electric vehicle paint facility, ABB said on Wednesday. The deployment of the technology also includes 42 robots from the IRB 5500 family making M&M the first OEM in India to use PixelPaint technology for the painting of contrasting roofs and pillars, ABB said. PixelPaint consists of a paint head with more than 1,000 tiny, individually controlled nozzles, mounted on an ABB robot, the company said in a statement. "Our PixelPaint technology can apply large areas of uniform color as well as the tiniest details with complete accuracy, without delaying the production line or the need for manual intervention," said Joerg Reger, Managing Director of ABB Robotics Automotive Business Line. "By deploying PixelPaint-equipped robots in dedicated cells, Mahindra's paint shop will be able to apply finishes such as contrasting roof and pillar treatments on its new line of EVs in a completely automated ...

The e-SUV is probably going to stir things up around town at the starting cost of Rs 35 lakh (ex-showroom). In any case, the carmaker is yet to confirm the details concerning about the same

Mahindra to invest around Rs 10,000 crore towards its EV subsidiaries over the next 5 years

Mahindra & Mahindra on Tuesday said it aims to bolster its presence globally as it unveiled a pickup concept, which it plans to introduce in the international markets. The auto major, which also showcased the electric version of its sports utility vehicle Thar, noted that it plans to sell its Born Electric (BE) products in markets like Europe and the UK. The company said its products are doing well in the domestic market and it is now time to scale up business in overseas geographies. "We are going to go global...We are off course a strong brand in India, we believe our products are able to compete with the best in the world," M&M Executive Director and CEO (Auto and Farm Sectors) Rajesh Jejurikar said here. Elaborating further, Mahindra & Mahindra President (Automotive Sector) Veejay Nakra said the automaker is a leader in various segments in the domestic auto market. "We intend to add new potential markets like the UK and Europe and when we bring the global pickup, we ...

With this, the company's valuation will rise 15 per cent from Rs 70,070 crore to Rs 80,580 crore

The automaker reported its highest-ever sales of SUVs at 36,205 units in July 2023 which is 30 per cent up from July 2022

Mishra, the first professional CEO in an industry that's largely been a male bastion, talks to Shally Seth Mohile about things that drive her

Mahindra XUV 400 EV is ready to be launched today, September 8, 2022. Read this detailed report on features, specifications and expected prices in India

The model, which is basically the electric version of the XUV300 sub-company SUV, was first showcased in 2020 at an Auto Expo

Mahindra Electric Mobility Limited (MEML), part of the Mahindra Group, has launched its all-new cargo electric three-wheeler Zor Grand. The vehicle is priced starting at Rs 3.60 lakh, ex-showroom Bengaluru. Mahindra has 12,000-plus bookings of the Zor Grand through Memoranda of Understanding with logistics companies like Mahindra Logistics, Magenta EV Solutions, MoEVing, EVnow, Yelo EV, and Zyngo, a company statement said.

The brands will be manifested through five e-SUVs under XUV.e8, XUV.e9, BE.05, BE.07 and BE.09

Mahindra will open bookings on July 30 and the prices are applicable only for the first 25,000 buyers

Mahindra is eyeing a pole position in SUVs in volume terms - a place it held three years ago

Mahindra Electric Mobility Ltd, part of Mahindra Group, on Monday launched its new Alfa CNG passenger and cargo variants with price starting at Rs 2.57 lakh (ex-showroom Lucknow). Based on its popular three-wheeler Alfa brand, the new Alfa Passenger DX BS6 CNG variant is priced at Rs 2.57 lakh and the Alfa Load Plus is tagged at Rs 2,57,800 (ex-showroom Lucknow), Mahindra & Mahindra said in a regulatory filing. The vehicles will be available across Mahindra dealerships in Uttar Pradesh, Andhra Pradesh, Karnataka, Telangana, Rajasthan, Maharashtra, Gujarat, Delhi, Bihar, Jharkhand, Kerala and Madhya Pradesh, it added. "The launch of new Alfa CNG Cargo and Passenger makes us a full range player by offering our customers multiple options, including electric, diesel and CNG to meet their different mobility needs," Mahindra Electric Mobility Chief Executive Suman Mishra, said. With the increasing density of CNG stations in some parts of India, the Alfa Cargo and Passenger will be an ...

Mahindra Electric said it has partnered with Common Service Centres (CSC), a government organisation that helps provide employment in rural India, to promote adoption of electric vehicles

Company says consolidation would categorize EV operations in two verticals, help in unlocking shareholder value.