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Mahindra & Mahindra Ltd on Thursday reported a 25 per cent year-on-year growth in automobile sales at 86,090 units, including exports, in December 2025. Domestic passenger vehicle sales were up 23 per cent at 50,946 units in December 2025, as compared to 41,424 units in the same month of 2024, Mahindra & Mahindra (M&M) said in a regulatory filing. Sales of commercial vehicles in the domestic market stood at 24,786, a growth of 34 per cent year-on-year, it added. "The calendar year 2025 ended on a positive note, with Mahindra clocking its highest-ever volumes in both SUVs and LCVs (over 3.5T) segments, a significant milestone for the company," M&M CEO, Automotive Division, Nalinikanth Gollagunta said. In the farm equipment business, M&M said its total tractor sales during December 2025 were at 31,859 units, as against 22,943 units for the same period in 2024. Domestic tractor sales were at 30,210 units last month, as against 22,019 units in December 2024, reflecting
Mahindra & Mahindra plans to stick to its strategy of offering premium and differentiated vehicles, comprising internal combustion engine-powered SUVs and electric vehicles, in order to further strengthen its presence in the domestic passenger vehicle segment, according to a top company executive. The Mumbai-based auto major has no immediate plans to introduce CNG and other alternate fuel technologies in its product range as it wants to stick to its core brand identity and cater to a customer base which seeks differentiated products. "Our focus has been ICE and electric, and we are fairly growing in these areas. In our personal vehicle portfolio, the customers want to have differentiated products; they do not want to be in the mass market," Mahindra & Mahindra President - Automotive Business R Velusamy told PTI in an interaction. He noted that the company remains firmly focussed on the SUV segments with plans to drive in multiple models over the next four years. The automaker,