Marketing

The customer's decision journey is becoming more complex, requiring brands to create a constant stream of content to engage with their audience

The company had certain marketing and advertising expenses in financials that were considered as admissible expenses incorrectly while calculating the taxable surplus in the policyholder's account

As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her

Industry insiders expressed concerns around how the new UCPMP would be implemented and how anyone found guilty of violations of the code would be penalised

The Department of Pharmaceuticals on Tuesday notified a new code which prohibits pharma companies from offering gifts and travel facilities to healthcare professionals or their family members. The Uniform Code for Pharmaceuticals Marketing Practices (UCPMP) 2024 also bans supply of free samples to those who are not qualified to prescribe such a product. "No gift should be offered or provided for personal benefit of any healthcare professional or family member (both immediate and extended) by any pharmaceutical company or its agent i.e. distributors, wholesalers, retailers, etc," as per the UCPMP guidelines. Similarly, no pecuniary advantage or benefit in kind may be offered, supplied, or promised to any person qualified to prescribe or supply drugs, by any pharmaceutical company or its agent i.e. distributors, wholesalers, retailers, etc, it added. Besides, the companies or their representatives, or any person acting on their behalf, should not extend travel facilities inside or ..

Legal experts are of the opinion that such marketing gimmicks would come under the scanner of the Securities and Exchange Board of India (Sebi) if they influence trades or dealings by investors

Mercedes-Benz India on Tuesday said it has appointed Amrit Baid as Head of Marketing and Customer Journey with effect from February 1, 2024. Baid, who is currently associated with Region Overseas Marketing team of Mercedes-Benz Malaysia, succeeds Pradeep Srinivas who moves to Mercedes-Benz AG headquarters taking up a global role. "Amrit is a home-grown talent with a proven record of strategizing and delivering key marketing campaigns in India. He now joins us from Region Overseas Malaysia, where he successfully steered various projects to integrate and optimise digital customer experience," Mercedes-Benz India Vice President (Sales & Marketing) Lance Bennett said in a statement.

In our evolving cultural landscapes, Karwa Chauth presents a unique opportunity for marketers to unlock the potential of traditional festivals

B-Town's new BFF, Orhan Awatramani, popularly known as Orry, calls himself a "marketing genius." Here's all you need to know about the mysterious personality

In stores across the US, companies are doling out everything from small-batch nut butter and sanitary wipes to Halloween-themed Oreos

A (then) pan-masala chomping man notorious for putting down management theories, strategic thinking, and all the stuff that agencies thought was going to save them

Nearly three quarters of marketing and creative leaders in India view generative AI as an essential part of their creative toolkit, according to a survey. Survey insights from Canva reveal how marketers are embracing AI to elevate creativity and increase output in the workplace, with 7 out of 10 (70 per cent) agreeing that generative AI is enhancing their teams' creativity. About 72 per cent of the respondents said generative AI was saving at least 2-3 hours per week of their team. More than half of the respondents (56 per cent) have introduced firm guardrails around the use of generative AI in the workplace. Canva Global Head of Brand Marketing Natalie Schwartz said, "Our findings reinforce the fact that AI-powered tools are breathing new life into creativity and productivity for marketers, a profound impact we see first-hand as a visual communication platform. In India, we're seeing an overwhelming acceptance of generative AI amongst marketing and creative leaders." About 4,500

.

The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, according to a report. Influencers and content creators now offer avenues for creative expression and far-reaching impact, according to the report by Indeed, which is based on job postings and job clicks on the platform from July 2022 to July 2023. As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site. Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period. "While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said. The trend is likely to

~The funding will be leveraged to strengthen the core business of empowering brands to strategize influencer campaigns effectively and optimize returns on ad spends.

"Leadership roles are being augmented with an eye on strategic realignment, cost rationalization and growing complexity of the business," Nykaa said in a statement

Airtel IQ Reach already live for communications via Whatsapp