Maserati In India

Maserati, which currently operates just a single dealership in India, sold less than 50 cars in the country in 2023

Singhania also criticised the carmaker for failing to return his representatives' calls for over a week, questioning the level of customer service provided

The real challenge, however, for a brand like Maserati in India is that it is yet to embark on a substantial image-building campaign, which is different from just marketing and advertising