Media Consumption Dynamics

The proportion of people paying for news, in 20 rich countries, has remained at 17 per cent for the last three years

Control is not just about what you are saying or the images you are using. Control is hidden in the formats you are using, said Lovink

According to the study, there was a clear shift and increase in content consumption patterns since the onset of the lockdown

Mobile marketing too is gaining momentum due to large user base as well as ease of access