Mindshare

Amin and Maps will continue to drive growth and transformation agenda for clients and internal stakeholders, says GroupM

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

A wonderful piece of content may draw attention. But without the right backing of data, it may not result in actually moving the needle on brand equity or business results

Mindshare has named John Thankamony as head - programmatic. Thankamony will focus on driving programmatic adoption and embracing programmatic tools by clients of the media agency. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare's solution for clients to harness the power of data. He has experience of almost a decade, including that of helping launch and run programmatic operations from Singapore for the SEA region.Mobile marketerMobile device maker ZTE has appointed Sachin Batra as chief marketing officer of ZTE India. He will head sales and marketing for ZTE's smartphone B2C business. Batra comes with experience of over 25 years in sales and marketing, business development, relationship management and team management. Batra has previously worked with major corporations such as Ingram and HT Media at lead roles.Digital mandateLIQVD ASIA has won the digital mandate Stylam Industries Ltd, Panchkula-based manufacturer and exporter of high pressure l