Mobile Internet Growth

The internet user base in India is set to cross 900 million this year, propelled by the growing use of Indic languages for digital content, according to a report by IAMAI and KANTAR. The 'Internet in India Report 2024,' reveals that the number of active internet users in India reached 886 million in 2024, a robust 8 per cent year-on-year growth. "The internet user base in India is set to surpass 900 million by 2025, driven by the growing use of Indic languages for digital content," according to the report. Rural India, with 488 million users, leads this growth and now accounts for 55 per cent of the total internet population. The report underpins the increasing role of Indic languages in shaping internet consumption patterns. Nearly all internet users (98 per cent) accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. Over half (about 57 per cent) of urban internet users prefer consuming content in

For millions of Indians, a smartphone is the first port of entry into the internet

The message from Nielsen's latest India Internet Report is that media planners need to get out of the reach game and get more creative to leverage the new type of audiences coming online

389 million people still did not use mobile internet in 2021, while 765.8 million did

Data consumption the past few days has gone up by 15-20% and consumption of high definition data requires 6-7 times higher bandwidth

With 59% penetration, urban India is expected to see a slowdown, says report