Modern Foods Enterprises

Brand Modern has several firsts to its credit. It was the first branded bread, launched more than half a century ago by the government

Everstone-backed Modern Food Enterprises Pvt Ltd is looking at 25 per cent increase in revenue this fiscal year from last year's around Rs 270 crore. The company, which today announced the relaunch of Modern brand with plans to focus on health and wellness products, said that it is sticking with the guidane of acheving Rs 1000 crore by FY 2021.Launching the new brand positioning, packaging and enhanced portfolio of products almost 13 months after Private Equity major Everstone acquired the company, Aseem Soni, chief executive officer and board member of Modern Food said, "Overall, we are looking at a 25 per cent increase in revenue by FY18, and at a goal to grow revenue four fold by FY2021 to Rs 1,000 crore".The company's focus would be on health and wellness segment and value added products. It would also look at expanding its product porfolio into various packaged foods. Products such as biscuits, noodles and others are in its radar at present. The company would also look at ...

The 50-year old brand is getting ready for a fresh look and a contemporary product line under its new owners