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The Multiplex Association of India (MAI) on Wednesday defended "dynamic and flexible" cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format. Cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimise pricing, said MAI while issuing a statement over the recent remarks by film maker Karan Johar. Brushing aside Johar's remarks, who alleged high pricing strategies by cinema exhibitors, the MAI statement quoting its President Kamal Gianchandani said the average ticket price (ATP) across all cinemas in India was Rs 130 per ticket. "The country's largest cinema chain, PVRINOX, reported an ATP of Rs 258 for the fiscal year 2023-24. Additionally, the Average Spend Per Head (SPH) on F&B at PVRINOX during this period stood at Rs 132," it said adding "This brings the total average expenditure for a family of four to Rs 1,560 significantly different from the Rs 10,000 figure carried
Leading cinema chain PVR INOX Ltd on Saturday announced a new initiative "PVR INOX Passport", a first of its kind movie subscription pass aimed at "irrigating the film industry" and motivating the consumers to frequently visit theatres. As per the monthly subscription pass, which will be available from October 16, cinema goers will be able to watch up to 10 movies per month for just Rs 699. The offer will be applicable from Monday to Thursday, and excludes premium offerings like IMAX, Gold, LUXE and Director's Cut. Gautam Dutta, co-CEO of PVR INOX Ltd, said the company has been engaging with the customer base to know more about their movie watching habits. "There is a sentiment, the consumers are saying that we love the movie experience and we love to come out to a cinema. But we can't get it all. We keep slotting what are the event films and what are the movies that can be consumed on TV, iPad and mobile. "So in their mind, 'Pathaan', 'Jawan', 'Salaar', 'Leo', are some of the big
Multiplex operator Inox Leisure is confident of pursuing an expansion strategy and has a pipeline of 834 additional screens after FY23, according to the latest annual report of the company. The company, which was operating 692 screens in 73 cities across India as on June 30, 2022, estimates the total screen count to go up to 752 by the end of ongoing fiscal year. "We are confident about pursuing our expansion strategy and with diligent efforts, we continuously work to expand the number of screens around the nation and strengthen our balance sheet," said Inox Leisure. Even in FY22, when the exhibition industry was impacted due to COVID-induced restrictions, "the company witnessed the highest screen addition, accounting to 32 in the industry (8 multiplex cinema theatres)." "We are prepared to welcome the movie-viewing audience back to our theatres and provide great services since we have a strong pipeline of future films," it said. As of June 30, 2022, Inox has 163 properties with