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American lifestyle retailer Abercrombie & Fitch Co. on Thursday announced a multi-year franchise partnership with Myntra Jabong, the business-to-business wholesale arm of fashion and lifestyle e-commerce platform Myntra. The collaboration aims to expand Abercrombie & Fitch's retail presence in India through physical stores and e-commerce platforms, enhancing its brand reach in the region. "Over the life of the franchise agreement, Myntra Jabong will build a brick-and-mortar retail store presence in the country, regional e-commerce sites and branded digital storefronts operated by a network of licensed and independent third parties," a company statement said. Abercrombie & Fitch Co. CEO Fran Horowitz expressed enthusiasm about engaging with Indian customers and said India is an incredibly dynamic and diverse market where the brand sees "tremendous long-term potential". Store presence will be built starting from top metros, including Delhi and Mumbai, which would be among ...
Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick delivery service that guarantees delivery within two hours in select areas of Bengaluru. The pilot project, "M-Now," is operational in a few pin codes in Bengaluru and offers a limited selection of products "to see how it works", according to a source. The service will be rolled out to additional locations based on the learnings from the pilot, the source added. In 2022, the Bengaluru-based firm launched an express delivery service called M-Express in metro cities, aiming to deliver products within 24-48 hours of order placement. "We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes. We will look at expanding it further based on the insights gained, before launching it formally," a Myntra spokesperson told PTI. While quick commerce platforms are increasingly adding beauty and fashion
E-commerce platform Myntra on Friday said it has bagged franchise rights for UK's fashion brand NEXT for the country. Myntra has signed a franchise agreement with UK's fashion brand NEXT to this effect. The association allows Myntra Jabong Pvt. Ltd, Myntra's B2B wholesale entity, the right to distribute NEXT's range of products, while holistically scaling NEXT's omni-channel presence in India, a company statement said. "As a part of this franchise agreement, Myntra's business-to-business (B2B) entity will set up NEXT branded stores in India," it said. It added that the association enables NEXT to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra Jabong Pvt Ltd to distribute its products on a wholesale basis. "With a successful trajectory of growing NEXT online in India, our first year of working together has resulted in establishing the right product, audience and price fit in the country. "With a strong playbook in exponentially building adoption for