New Age Customers

That apart, analysts believe stable profit margins, too, are acting as tailwinds for the companies

This is because the stock price of Zomato is factoring in all the positives, including earnings growth

Zomato, for instance, has been the only new-age company which has achieved profitability in the April-June quarter (Q1) of the current financial year (FY24)

New-age companies may rise up to 29 per cent in the forthcoming seasons as market sentiment improves amid record-breaking run in benchmark indies

In the past one year, these stocks have underperformed the market by falling between 31 per cent and 53 per cent, as against 5 per cent rise in the Sensex

Paytm, Policybazaar, Zomato, and Nykaa have been the worst hit, falling between 50.5 per cent and 60 per cent thus far in 2022

Companies can't forget the relationship factor in marketing

Indian retailers are still playing catch up with these customers