Ola Play

The company, according to sources, is diverting a part of its manpower from teams which mainly manage Foodpanda and Ola Play

Ola Play uses deep customer insight, offering most relevant & personalised experience for customers

India's largest taxi aggregator Ola says that its in-car infotainment platform Ola Play through which customers can access movies, videos and music online, is now available across 50,000 cabs on its platform.Rolled out a little over six months ago, Ola had said that Play will be offered on every cab on its platform over a period of time. The company started off providing the service in its Prime sedans in key metros, and has said it will be taking it to Chennai, Pune and Kolkata next."We are looking forward to launching Play for customers in several other cities, and providing a more enriching experience with an intelligent and context-aware platform," said Ankit Jain, Vice President and Head of Ola Play.Ola has partnered with Apple Music, EROS Now, BookMyShow, AIB, and Lattu Kids, among others, to give customers access to their content when inside a cab booked through its app. The company launched Play with the intention that customers would pick riding with it over rival Uber for a .