Online Ads

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages. The company that most likely determines which ads you get, and how much an advertiser paid to get on your screen, is Google. In fact, the Justice Department and a coalition of states say Google's dominance over the technology that controls the sale of billions of Internet display ads every day is so thorough that it constitutes an illegal monopoly that should be broken up. A trial under way in federal court in Alexandria, Virginia, will determine if Google's ad tech stack constitutes an illegal monopoly. The first week has included a deep dive into exactly how Google's products work together to conduct behind-the-scenes electronic auctions that place ads in front of consumers in the blink of an eye. Online advertising has rapidly evolved. Fifteen or so years ago, if you saw an internet .

The fine print in terms of use agreements, which most users do not read in detail, often contains clauses that permit such invasive practices

Ads using AI also reduced the cost of acquisition by about 17%, Mendelsohn said in an interview with Bloomberg Television from the World Economic Forum in Davos on Thursday

It follows Meta's talks to launch a similar plan in the European Union (EU) to conform with its privacy concerns

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Will include strict penal provisions, will have far-reaching impact, say experts

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

More than 90% of clicks on advertisements that passed through Australia's "ad tech" supply chain went through at least one Google-owned service in 2020, the regulator said.

YouTube announced Video action campaigns, a simple and cost-effective way to drive more conversions across its platform

This isn't the first time Google has been thrust under the microscope of antitrust in the US

Amazon is gaining in advertising when the public perception of Google and Facebook has soured

Study revealed that almost a quarter of consumers in Asia-Pacific actively ignore social posts or content from brands

Tax on online ads kicks in from June 1