Online Festive Sale

Fashion segment and electronics driven by quick commerce platforms in major cities Delhi, Mumbai, and Bangalore

From September 26 to 28, online retailers experienced approximately a 26 per cent increase in sales compared to the previous year, amounting to around Rs 26,500 crore

The company had, earlier this year, launched its own logistics service, Valmo, but also relies on 3PL providers such as Delhivery, Ecom Express, Shadowfax, and Xpressbees to fulfil deliveries

One out of four purchases made during the Great Indian Festival sales, which kicked off on October 8, were through EMI and three out of four products were sold on no-cost EMIs, said Amazon

More than 50% of the total festive sales have come through online platforms, against 45% in 2022

In addition to the substantial growth in order volumes, the gross merchandise value (GMV) also saw an increase of 22 per cent during the same festive period

According to Bengaluru-based Redseer Strategy Consultants, the tier 2 and above cities drove this growth and contributed 57 per cent of festive GMV (gross merchandise value).

E-commerce platforms during the first week of festive season are estimated to have registered 30 per cent growth year-on-year, inventory and warehouse management tech firm EasyEcom said on Wednesday. EasyEcom said that e-commerce volume will grow more in Tier-2 and Tier-3 towns compared to Tier-1 cities, with non-metros driving nearly 80 per cent of the total e-commerce sales along with Tier-2 towns adding about 60 per cent to the figure. "The first week of the festive sales across e-commerce platforms in India will exceed the gross merchandise value on non-sale days by five times, projecting a figure which will be around 1.3 times up from last year," EasyECom said. The company said that its analysis is based on data captured by its software-as-a-service platform which focuses on omnichannel inventory & warehouse management and reconciliations. The company has seen a 14 per cent growth in product lines on e-commerce platforms. "The subdued performance of the first quarter due to .

While the e-commerce platforms have seen an uptick in their festival season sale to Rs 24,500 crore, the average user spending has come down significantly

For the first 4 days, an estimated Rs 11,000 crore worth of mobiles were sold from the large e-commerce players - In terms of units, 60-70 lakh mobiles were sold in the first 4 days

Electronics major Samsung India on Sunday said it has sold over 12 lakh Galaxy smartphones worth more than Rs 1,000 crore on the first day of online festive sales at Amazon and Flipkart. Samsung has slashed prices of Galaxy series smartphones in the range of 17 to 60 per cent for the festive season sales. "On Day 1 of online festive sales, Samsung sold more than 1.2 million Galaxy devices, creating a new record in India. Samsung Galaxy smartphones were among the most sought-after devices, thanks to never-seen-before offers on Amazon and Flipkart. In value terms, Samsung sold Galaxy devices worth over Rs 1000 crore in 24 hours," Samsung said in a statement. Samsung has slashed prices of smartphones like Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition and Galaxy M13. For the premium Galaxy S22 series, the company has announced discounts in the range of 17 to 38 per cent. "On Day 1 of Amazon's Great Indian Festival, Samsung was the number 1 .

JioMart will host two sales during this time- Tyohaar Ready Sale and the Bestival Sale

From home appliances to laptops, electronic devices are being offered at heavy discounts and attractive offers in the Flipkart big billion days sale

During the Amazon Great Indian Festival 2022, the e-commerce giant is claiming to sell products from over a million sellers

Companies such as Flipkart, Amazon, Meesho and Myntra are gearing up to host their biggest festive sale events without covid restrictions for the first time in three years

E-commerce firms are also bringing in various technology interventions that will help them handle the scale of business this season and enhance customer experience

The South Korean electronics maker is offering discounts of up to 57 per cent on smartphones such as the Samsung Galaxy S21 FE 5G, Galaxy S22 series, Galaxy F13 and Galaxy F23 5G

Close to 30,000 sellers became Lakhpatis; 70% of the sellers that made a sale were from non-metros; Over 330 Local shop owners became Lakhpatis

The coronavirus pandemic has accelerated the shift to e-commerce, with an increasing number of consumers shopping online at a higher frequency

These traditional brands are also discovering new frontiers and consumers by creating special product lines catering to a pan India market.