OTT Users

OTT releases this week: With a long weekend ahead, excitement for Holi is in the air. But for movie enthusiasts, the celebration gets even better with a lineup of thrilling new OTT releases

India had 125 million OTT subscribers in 2024, that amounts to a reach of about 375 million viewers

Aamir Khan said the current business model in Hindi cinema was flawed, as filmmakers urged audiences to watch their films in theatres but made them available on OTT within eight weeks if they did not

The total watch time for the live stream reached 218 million minutes, according to its press release. Mahashivratri on February 26 was also the last day of Maha Kumbh

Get ready for an electrifying lineup of new releases across Netflix, Prime Video, JioHotstar, and MX Player! This week's OTT slate is packed with gripping suspense, intense thrillers, crime dramas

The much-awaited Bobby Deol's upcoming popular series Ashram 3 is increasing the excitement of the audience. Director Prakash Jha praised Deol's performance of Baba Nirala in the latest series

This week's must-watch releases include drama, action, comedy, and documentaries. As February comes to an end, a new lineup of films and web series will be available on OTT platforms

In its latest notice, the Ministry of Information and Broadcasting has acknowledged the alleged dissemination of obscene, pornographic, and vulgar content on OTT platforms and social media

Say tougher telemarketers, OTT communication platforms need to be regulated

The White Lotus Season 3 is now available for streaming online. With a premium subscription, viewers in India can watch the web series on Jio Hotstar. The show was filmed in Thailand's major cities

This weekend, OTT platforms are set to release a variety of new films and web series for Valentine's Week. From lighthearted romantic comedies to gripping dramas, there's something for every mood

Cobra Kai is an action drama series with the leading roles starring Ralph Macchio and William Zabka. On February 13, 2025, the third installment of season 6 will be available on OTT

A Malayalam mystery crime thriller, Rekhachithram is set to debut on OTT platform soon. Under the direction of Jofin T Chacko, Rekhachithram has become the top-grossing Malayalam film of 2025

Prime Video and Netflix dominate Hindi content, while Disney+ Hotstar excels in regional shows. Ormax's 2024 report highlights the rise of regional hits and global franchises in India's OTT space

Netflix has raised subscription prices in select markets including the US, Canada, and Argentina, citing investments in content. The price hike follows strong subscriber growth

This week's OTT releases incorporate fresh seasons of old favourites like Paatal Lok and XO, Kitty, and digital releases of theatrical favourites like Rifle Club and Viduthalai Part 2 and much more

With 83% of users, OTT streaming tops Internet use in India: IAMAI-Kantar report

The internet user base in India is set to cross 900 million this year, propelled by the growing use of Indic languages for digital content, according to a report by IAMAI and KANTAR. The 'Internet in India Report 2024,' reveals that the number of active internet users in India reached 886 million in 2024, a robust 8 per cent year-on-year growth. "The internet user base in India is set to surpass 900 million by 2025, driven by the growing use of Indic languages for digital content," according to the report. Rural India, with 488 million users, leads this growth and now accounts for 55 per cent of the total internet population. The report underpins the increasing role of Indic languages in shaping internet consumption patterns. Nearly all internet users (98 per cent) accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. Over half (about 57 per cent) of urban internet users prefer consuming content in

Not surprisingly, our ability to savour, appreciate, and discuss things goes down

Streaming is beginning to look like pay TV 2.0