Parle Raises Biscuit Prices

The rusk market is one of the primary examples where local players give established companies a tough time. There are about 2,500 local players engaged in the rusk market

Leading food company Parle Products has increased the prices between 5 and 10 per cent across categories as the input cost has gone up substantially after the rise in prices of raw materials, such as sugar, wheat and edible oil, said a company official. In the biscuit segment, Parle, which owns popular brands such as Parle G, Hide & Seek and KrackJack, has increased the prices by 5-10 per cent and 7-8 per cent in the rusk and cake segments, respectively. The price of its most popular glucose biscuit Parle G is now up by 6-7 per cent. "We have taken a 5-10 per cent price hike," Parle Products Senior Category Head Mayank Shah told PTI. The company has increased the prices of biscuits and other products above Rs 20 and has reduced the grammage of below it to retain the attractive price points, he added. This is the first hike by Parle in this fiscal. Earlier, in the January-March 2021 quarter also, the company had gone for a price hike. "This is after considering the inflationary ..

Earlier, biscuits priced below Rs 100 per kg did not attract excise duty but the effective tax rate was around 9-10 per cent