PepperFry

The company has also secured $23 million to strengthen its ability to cater to the evolving needs of its over 10 million and increasing customer base

Ambareesh Murty, the co-founder and CEO of Pepperfry, died of a cardiac arrest in Leh, the online marketplace for furniture and home decor's another co-founder said. He was 51. "Extremely devastated to inform that my friend, mentor, brother, soulmate @AmbareeshMurty is no more. Lost him yesterday night to a cardiac arrest at Leh. Please pray for him and for strength to his family and near ones," Ashish Shah said in a post on X, formerly known as Twitter. Murty was a bike enthusiast and used to go on motorcycle trips from Mumbai to Leh. He had posted photos and videos from his trip to Ladakh on Instagram. He founded Pepperfry in 2011 after stints with Cadbury, ICICI AMC (now ICICI Prudential) and Levi's. Pepperfry, which counts Goldman Sachs, Fevicol-maker Pidilite Ventures and Bertelsmann India Investments among its investors, is worth USD 500 million. Tributes poured in with people posting their fond memories with Murty. "So sad & shocking to hear of Ambareesh Murty's sudden ..

Ambareesh Murty started Pepperfry with Ashish Shah in 2012, which has presence across 100 Indian cities

Online furniture company Pepperfry would be in the unicorn club by the time its initial public offer hits the market, a top official of the company said on Monday.

Business Standard breaks down key listing requirements in India, in the US and the possibility in a few other scenarios

This is the third investment by InnoVen Capital in Pepperfry since 2017

Players counting on omni-channel retail, affordable products

The online furniture firm says it will stick to four-pronged growth strategy

The deal is expected to help Mukesh Ambani-headed RIL take on players such as Amazon, Flipkart, Ikea, and smaller rival Pepperfry

Recovery in domestic growth and lower input costs should aid margin improvement

No plans to sell it despite competition from online players

With work from home becoming the new normal due to the global pandemic, people have begun investing in smart furniture options to set up their office desks in their living rooms

This follows the Government e-Marketplace (GeM) platform making it mandatory for its listed sellers to specify the country of origin while registering all new products on the portal

Loss-making company runs experience studios across 65 locations, covering 25 cities

One of the trickiest elements of the furniture business is offering the right combination of variety, quality and price

Company will start with polishing, cleaning furniture; roll out other home services later

Price comparison is difficult in an unorganised market like furnitures, Shah tells Shubhomoy Sikdar

Company aims to drive higher average order value through offline stores

Pepperfry is targetting to expand its outlet network to 70 by March 2019, of which UP is likely to get another 3 stores

The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it looks for buyer loyalty