Private Labels

The move is expected to have a significant impact on companies like Amazon, Flipkart, Reliance and Tata, which have a large number of private labels

The Gurugram-based firm is expecting its GMV to touch around Rs 30,000 crore by 2022 as the coronavirus pandemic has accelerated the shift towards online grocery

Growing demand for value-for-money products and higher margins make this a profitable growth option

From detergents to electronic goods and fashion, retailers bet big on private labels as consumers look for affordable options within the branded universe

E-commerce firms are being targeted as offline retails have traditionally owned private labels, said industry experts

Independent sellers are now experimenting with newer players such as Google

The private labels from Flipkart are based on this understanding of customer preferences, need gaps and quality issues

A large number of companies are nurturing brands in-house before taking them to the mass market