PwC India

Nearly half of Indian manufacturers said they invested in supply chain resilience with real-time analytics. Over 50% of them focus on sustainability, and 46% on strengthening cybersecurity

Consumers are worried about data breaches, and a large number of them are not aware of their rights related to personal data, according to a PwC India survey. The PwC Survey on Data Privacy offers vital insights from 3,233 consumers and 186 organisations across India, exploring the awareness and implementation gaps concerning the Digital Personal Data Protection Act (DPDPA), the consultancy firm said. As per the survey report titled 'How aware and prepared are Indian consumers and businesses to navigate the new era of digital privacy?? A survey of India's data privacy landscape', 42 per cent of consumers are not sure if they will continue using the services of a company post a data breach. "This rate is higher in Tier-1 cities at 46 per cent. Although 52 per cent of organisations are planning additional security controls around personal data, technology alone won't solve the compliance issue," PwC India said. The survey also showed that only 16 per cent of consumers are aware of

Companies in the social and casual gaming sector earned Rs 13,800 crore in 2023 and are expected to reach Rs 36,600 crore in topline in the next five years

PwC India has announced a collaboration with Meta to expand and scale its open-source AI solutions to enterprises and citizen services on Meta's Llama models. This collaboration will promote the adoption of the Llama open-source platform and help PwC develop innovative solutions powered by Generative AI (GenAI) on a global scale, the consultancy firm said in a release. In light of the Indian government's announcement to launch the IndiaAI Mission and its investment in building a robust AI ecosystem, the moment is ideal for businesses to harness the potential of GenAI, it added. "With Llama Models, we see a unique opportunity to democratise this technology across industries, and drive innovation while solving real-world challenges. Together, we aspire to create a more digitally enabled future for our clients and our communities - to create value and drive meaningful change at scale," Sanjeev Krishan, Chairperson of PwC India, said. The collaboration will help PwC India and Meta to .

The consultancy firm stated that the collaboration would help PwC India and Meta "democratise" Generative AI (GenAI) and make it more accessible to businesses by jointly building

UPI, credit cards, QR codes adoption increasing but debit cards may be losing their sheen

In the "Conservative" case, if exports grow at the rate of 10 per cent, India would have to wait until 2032-33 to meet the target of $1 trillion in exports

The alliance would use Microsoft Copilot for Security - a generative AI-powered security tool

PwC India has announced a partnership with Microsoft India to spruce up incident response and recovery capabilities. According to a release, the alliance brings together PwC India's incident management capabilities and Microsoft's advanced technology to protect enterprises effectively, at a time when organisations face increasingly-sophisticated cyber threats. "With the use of Microsoft Copilot (generative artificial intelligence chatbot) for security -- a generative AI-powered security solution, enterprises can leverage Microsoft's large-scale data and threat intelligence security graph with PwC's secure system rebuilding and broader incident management capabilities," the release said. Moreover, faster removal of threat actors can be achieved with Microsoft Incident Response swiftly, identifying and evicting bad actors, while PwC India focuses on rebuilding mission-critical systems securely, it added.

Tax proposals aim to bring in uniformity, improve compliance and reduce litigation

The Budget has taken up several welcome measures for their benefit and overall trade facilitation

The consultancy said that Krishan would continue to represent it externally and internally. He will also continue to serve on the PwC Global Strategy Council

74% think their spending on groceries may go up in the next six months

The study also said that to manage compliance and ensure that businesses pay their "fair share" of taxes, rapid tech adoption is necessary

Family offices are increasingly venturing into startups and venture capital, although they typically prefer to see some traction before investing

PwC India anticipates an upswing in the India markets, especially in small to mid-size M&A (merger and acquisition) transactions and growth fundings driven by increasing investors' confidence. The year 2023 witnessed the emergence of a nuanced M&A landscape, with investors showing interests in diverse strategies and larger-scale ventures, even amid an overall decrease in PE investment, said Sanjeev Krishan, Chairperson, PwC in India. While PE deals were higher in volume, strategic deals dominated the top deals -- and domestic deals with group-level consolidations were a prominent theme. The first quarter of 2024 marked a resurgence in deal value and volume. According to a PwC report, top 10 deals of 2023 included JV buyouts, strategic investments, PE buyouts, and stock mergers, and contributed to 21 per cent of the total deal value. While PE deals were higher in volume overall, strategic deals dominated the top deals with domestic deals and group-level consolidations as a ...

PwC will provide the product, ChatGPT Enterprise, to around 100,000 of its employees in the USA and the UK

In response to the order, Price Waterhouse and affiliates said that they were "disappointed"

PwC in India today employs more than 55,000 people across our 12 offices. Our recruitment efforts span the breadth of the country, resulting in a highly diverse team composition, Krishan said

Tax uncertainty is a big concern for PEs