Reebok India

This deal marks a foray for ABFRL into India's fast-growing sports and activewear segment.

Shares of ABFRL jumped 4.6% to 279 rupees after the announcement

The new Zig Kinetica tones down the midsole disfiguration a bit and fuses it with the sneaker culture of the time

The Floatride foam midsole is surprisingly cushioned for a shoe that weighs just 250gm a piece

The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

Reebok has around 250 stores in India and plans to add 10 more a year