Explore Business Standard
Don’t miss the latest developments in business and finance.
EL&N London, a globally acclaimed lifestyle and caf brand, has opened its first Indian outlet in Mumbai in partnership with Reliance Brands Ltd (RBL) at Jio World Plaza, Bandra-Kurla Complex, in Mumbai. Renowned for its picture-perfect settings, the launch marks EL&N London's first venture into the Indian market, a joint statement said. Commenting on the brand's launch in partnership with Reliance Brands, Alexandra Miller, Founder of EL&N London, said: This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and those looking for an unforgettable dining experience in a beautiful setting. The Mumbai caf will serve EL&N's signature menu, featuring crowd-favourites like smashed avocado toast, indulgent croissants, and decadent cakes, while also introducing exclusive localized dishes tailored to Indian tastes. A spokesperson of Reliance Brands said: India's evolving dining scene .
Reliance Brands Ltd in collaboration with Indian designer Rahul Mishra has launched a new global luxury label, AFEW Rahul Mishra. The inaugural easy-to-wear collection was presented on Wednesday at the Palais de Tokyo in Paris among global retailers, fashion press and celebrities, Reliance Brands said in a statement. Curated by renowned stylist Jenke Tailly, this collection features a lineup of women's clothing, complemented by a selection of jewellery, bags, and shoes. In the coming months, AFEW Rahul Mishra will be available on AFEW.RahulMishra.in and at Rahul Mishra flagship stores, followed by exclusive AFEW Rahul Mishra stores in key fashion cities. "The launch during Paris Fashion Week propels the brand onto a global stage, reaching the most discerning global audience looking for functional everyday pieces elevated by a couturier's touch," said Darshan Mehta, MD of Reliance Brand. RBL is a subsidiary of Reliance Retail Ventures Ltd (RRVL), the holding company of Reliance ...
Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress Alia Bhatt, according to an industry source. The leading retailer would ultimately acquire the company, which specialises in providing sustainable clothing options for kids at affordable rates. Talks between Reliance Brands and the kidswear retailer, which mainly sells online are in the final stages, the industry source said. According to a media report, the deal is estimated to be around Rs 300 crore. The deal would help strengthen Reliance Brands' play into the branded kidswear segment, which is rapidly growing in the country. Ed-a-Mamma brand is owned by Eternalia Creative and Merchandising, in which Alia Bhatt is a director. The company was incorporated in 2019. An e-mail sent to Reliance Brands remained unanswered by the time of filing of the story. Established in 2007, Reliance Brands has collaborated with of over 50 international bran