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Impresario Entertainment and Hospitality, which operates the restaurant Chain 'Social', is looking to add 10 to 15 new brand outlets annually, especially in tier-2 cities, as part of its expansion plan, said its founder and MD Riyaaz Amlani. The company, which also operates restaurant brands like Smoke House Deli and Mocha, remains bullish and optimistic about its growth in India, led by various factors, such as demographic dividend and increasing appetite for premium experiences. "In the overall food services market, quick service restaurants (QSR) and casual dining restaurants (CDR) are the strongest lever of growth. Our trailblazer brand, Social, sits at the confluence of a cafe and a bar and comes under the CDR category, with immense potential for growth in this segment," Amlani told PTI. Impresario is planning to open 10-15 new Social outlets annually on the back of its experience. The company has seen a double-digit revenue growth this year (FY24) compared to FY23, he noted.