Santoor

Sharma, one of India's most well known classical musicians, was due to perform in Bhopal next week. He was also suffering from renal ailments

Company says has avoided comparative advertising after HC order, kits can be used to check pH value of soaps; verdict of ongoing court battle on Tuesday

The ad stands out because of the consistency of the message over the decades

Lifebuoy and Lux are month highest-selling soap brands in India while Santoor became the first Indian soap brand to touch annual sales of Rs 2,000 crore

An unchanged positioning strategy and a regional-first approach have helped the brand edge close to rival Lux