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India's smartphone shipments fell two per cent year-on-year in June quarter, hurt by the heatwave and slower demand, as per a report by global research firm Counterpoint that showed Xiaomi reclaimed top spot in volume share and Samsung led in value terms. Notably, 5G smartphones captured their highest-ever share of 77 per cent in the overall shipments, according to Counterpoint's Monthly India Smartphone Tracker. Another key takeaway was that India's smartphone market hit its highest ever Q2 value, driven by the ongoing trend of premiumisation. "India's smartphone shipments fell 2 per cent YoY in Q2 2024 (April-June)," it said. The decline was influenced by a heatwave, a seasonal slump, and slower demand from Q1 2024. "In response, OEMs (Original Equipment Manufacturers) hosted sales events in Q2 to clear inventory, leading to a reduced sell-in and a period of degrowth," it said. On the market's volume dynamics, Senior Research Analyst Shilpi Jain explained that heatwave conditio
Around 75 per cent of feature phone users want to shift to smartphones priced in the range of Rs 6,000-8,000, according to a report released on Friday. Poor camera quality, lack of advanced apps, and limited internet access are the key reasons triggering the need to shift feature phone users to smartphones, according the report by CyberMedia Research (CMR). CMR said it surveyed 2,000 mobile phone users across Amritsar, Bengaluru, Bhopal, Bhubaneswar, Coimbatore, New Delhi, Kochi, Nasik, Patna, and Varanasi. "Three of four users expressed interest to switch to smartphones, primarily in the Rs 6,000-8,000 price range," the report said. The survey found that Indian feature phone users spend an average of 3 hours daily on calls (87 per cent), alarms (72 per cent), and texting (62 per cent). The report found that one-third use apps like weather (47 per cent), news (34 per cent), and social media (24 per cent). "Consumers are increasingly seeking feature phones with a more premium ...
Chinese smartphone maker Realme has surpassed 100 million smartphone shipments in India in 2023 within just five years of its inception and the brand will sharpen its focus this year on enhancing performance, photography, and design to further elevate its sales trajectory, its Vice President Chase Xu said. It caters to diverse market segment with its three series of smartphones. The C series focused on quality, design and technology at affordable price, number series targets the mid-range segment with advanced photography options and GT series positioned in high-end segment with focus on more advanced technology. In addition to product improvement, the company will focus on branding upgrading. It aims to become a tech brand that caters specifically to the needs and preferences of young consumers, Chase said in an interaction here. This dual strategy of product innovation and branding upgrades will help the company stay relevant in the Indian market. Talking about the strategy for .