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Visual messaging app Snapchat has crossed 200 million monthly active users mark in India and 120 million of them watch content on the platform, parent firm Snap Inc said on Tuesday. The company on the occasion announced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that can recommend birthday gift ideas, plan a trip for a long weekend or even suggest a recipe for dinner. "Snapchat reaches over 200 million monthly active users in India," Snap Inc said in a statement. The visual messaging app has over 750 million monthly active users globally comprising 90 per cent of users in the age bracket of 18-24 years. "I am thrilled to have joined Snap at a time where the momentum among our Indian community has never been stronger. We see incredible potential for partners, creators and brands to build communities and businesses on Snapchat, and we couldn't be more excited about our future. "Young India has particularly valued the healthy and private environm
The parent company of social media platform Snapchat said Wednesday that it is letting go of 20% of its staff as it reorganizes and tries to reduce costs in the face of declining sales. In a letter to staff posted on Snap Inc.'s website, CEO Evan Spiegel said sales were not keeping up with earlier projections. Unfortunately, given our current lower rate of revenue growth, it has become clear that we must reduce our cost structure to avoid incurring significant ongoing losses, Spiegel wrote. Spiegel said Snap was restructuring its business to focus on community growth, revenue growth and augmented reality. Anything that doesn't contribute to those three areas will be discontinued or receive substantially reduced investment, Spiegel said. Last fall, Snap said its ad sales were being hurt by a privacy crackdown that rolled out on Apple's iPhones, which raised investor fears about the app's potential for growth. Most social media platforms rely heavily on advertising revenue, one reaso