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Snapdeal believes the e-commerce story over the next 5-10 years will be around the growth of the 'value' lifestyle segment, and the online marketplace is looking to corner a "decent slice of this opportunity" as it focuses on unit economics, quality checks, and use of AI as well as tech to measure and improve customer experience. Snapdeal's business metrics are "in a good space" in the value e-commerce category and it has opted to "reinvest in growth now" as financial parameters are within striking distance of profitability, Himanshu Chakrawarti, CEO of Snapdeal, told PTI. In an interview, Chakrawarti said that Snapdeal expects a "normal" festive season, which typically yields a 25-30 per cent surge in demand over other months. "As per estimates the value (lifestyle retail) market in India is growing significantly, from USD 88 billion to USD 175 billion. Also along with this, the e-commerce portion is going to increase from 8 per cent to 22 per cent...we are largely focused on our .