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Real estate company Sobha Ltd will invest around Rs 800 crore to develop a luxury housing project in Greater Noida as part of its plan to expand business in the Delhi-NCR property market. The Bengaluru-based company has got all regulatory approvals to launch its project 'SOBHA Aurum' in Greater Noida, comprising 420 apartments. The project is spread across 3.46 acres with development potential of 9.3 lakh square feet, the company said in a statement on Thursday. Sobha Ltd did not mention the project cost. However, sources said the total investment will be around Rs 800 crore. The realty company has launched this project at around Rs 14,000 per square feet. The apartments are being sold in a price range of Rs 1-3.5 crore. Sobha Ltd had bought this land parcel through an auction process for around Rs 160 crore. The company already has a presence in the Delhi-NCR market. It has developed many projects in Gurugram, including 'Sobha International City' on Dwarka Expressway. This is t