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Sponge
What does multidimensional poverty report mean for India? Why has the government's privatisation drive stalled? Will stocks of gold jewellery retailers sustain their rally? What are sponge cities?
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Marketing literature tends to pontificate on themes like customer intimacy. Mr Parameswaran chooses the story-telling approach to exhume narratives involving the likes of Hemu Ramiah and Azim Premji