Sterling Holidays

Sterling Holidays Resorts Ltd, a part of Thomas Cook India group, plans to add a new hotel every month in the second half of this year to cash in on the robust growth witnessed in domestic tourism, according to a top group official. The company expects the number of properties to increase to 55 during the course of next year, Thomas Cook (India) Chairman and Managing Director Madhavan Menon told PTI. As on April 30, 2023 Sterling has 2,447 rooms across 40 resorts, out of which 15 company-owned resorts, 10 leased and 15 management contracts. It plans to add 188 rooms across six resorts in the first half of the current financial year. "Sterling Holidays Resorts, which is becoming a hospitality business from what was originally conceived as a timeshare, is going to add a new hotel every month in the second half of this year," he said. Menon further said, "We are going to see nearly a 50 per cent increase in the number of rooms we will offer at Sterling over the next one and a half ...

He takes over from Ramesh Ramanathan, who continues to be the Chairman of the company, Sterling Holiday Resorts said in a statement

The going has been pretty smooth so far, with an average occupancy of 60-70 per cent across all its properties, chairman and managing director of the firm said

Sterling recently tied up with a professional clowning company

Earlier he was with Qatar National Hotels, Sofitel Luxury Hotels, IHG and Shangri-La Hotels & Resorts

Nature Trails Resorts is now a 100% subsidiary of Sterling Holidays