Super Bowl Promo

Paramount reported first-quarter earnings that beat Wall Street estimates, buoyed by its broadcast of the Super Bowl in February and narrower losses from streaming

Lionel Messi has won global futbol's biggest prize. He'll now be part of American football's biggest day. The Inter Miami star, World Cup champion and global soccer icon will headline a Super Bowl ad for Michelob Ultra, the brand announced Thursday. A teaser to what will be a 60-second spot shows Messi ordering a beer as he walks up to a beachside bar, and his reaction when the tap stops pouring. It'll be Messi's first Super Bowl commercial and adds to his massive advertising reach in the U.S. and globally. The game is on Feb. 11 in Las Vegas. Having the GOAT himself, Lionel Messi, and the Super Bowl as a stage to kick it all off and start the year with a bang, that gets us incredibly fired up, Ricardo Marques, Ultra's vice president of marketing, said in an interview with The Associated Press. Messi needs no introduction. The power that he has, the impact that he had upon his arrival in Miami, in the world of soccer and beyond, he's clearly a cultural icon right now. Messi's ...

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