Tata Salt

CEO Sunil D'Souza hinted that the company would not acquire in the sector where there is already fragmentation like fizzy drinks and processed snacks

Price hikes, distribution rejig and higher in home consumption to offset some of the pressures

To cut through the clutter created by organised and unorganised players and stay on the table, Tata Salt has adopted a multi-pronged strategy

By focusing on the low awareness that Indians have about the Games, the campaign hopes to build an association between the brand and national honour