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Tata Group firm Titan plans to open 18 new international stores of its jewellery brand Tanishq, primarily in the Gulf region, taking the total count to 25 by the end of this fiscal. Despite the operational complexities of opening stores in unfamiliar territories, the company plans to "aggressively expand" in FY24 across GCC (Gulf Cooperation Council) region and the US market, given the evident consumer demand for Tanishq brand jewellery, said the latest annual report from Titan Company Ltd. "The company aspires to further strengthen its international presence to 25 international stores by the end of FY 2023-24, with growth primarily being driven by additions in the GCC region," said Titan. Tanishq, which increased the number of international Tanishq stores from 2 to 7 in FY23, has received a 'positive response' in global markets and now plans to expand its presence further, it added. "Tanishq aims to become the preferred jeweller in the NRI/ PIO markets by leveraging the pride tha
Zoya, the luxury jewellery brand from the house of Titan, is looking to more than double its revenue as well as the store count over the next three years from what it has done all through its 14-year history. Since its launch in 2009, Zoya has become a Rs 200-crore sub-brand in the Titan stable which grosses over Rs 40,000 crore annually, with seven showrooms -- the latest addition being just last week at the Taj Mahal Palace Hotel here -- and an equal number of galleries. If everything goes as planned, and if the demand for luxury maintains the current growth momentum, we will have at least eight more boutiques by FY27, adding to our seven stores and seven galleries at present, CK Venkatraman, the managing director of Titan Company, which is a joint venture between the Tatas and the Tamil Nadu government, told PTI. On the investment side, he said each store commands at least Rs 40 crore, which means, they will invest over Rs 320 crore over the next three years. The investment in